JEDDAH, October 2023 – Saddik & Mohamed Attar and Rolex proudly announce the highly anticipated grand opening of their Flagship Boutique in Jeddah, located on the iconic Tahlia Street within the esteemed El Khayyat Center. This boutique embodies the essence of luxury, offering customers an unparalleled shopping experience.
The facade of this prestigious boutique stands as a testament, rising over an impressive 25 meters in height. Inspired by the timeless and iconic Rolex fluted bezel, the facade captivates onlookers and brings to mind the brand’s commitment to elegance and precision.
Spanning two spacious floors, the boutique boasts a meticulously designed interior that exudes luxury and refinement. With a focus on providing an exceptional customer experience, the boutique features four exclusive VIP rooms, ensuring an intimate and personalized visit for valued clientele.
Like the Rolex Boutique in Riyadh, the space celebrates local art and culture, and is decorated with special artwork inspired by the enchanting Red Sea and the vibrant city of Jeddah. For example, an artwork on the ground floor showcases Jeddah in the past and the present, honoring the city’s rich heritage while embracing the spirit of progress and innovation.
On the first floor, a dedicated area has been created for private viewings and exclusive events, catering specifically to VIP customers. The space features a carefully curated library showcasing iconic Rolex elements that underpin the brand’s identity. A special Rolex exhibition presenting the brand’s rich heritage complements this emblematic boutique, offering an immersive experience for clients.
The boutique also features, for the first time, handmade, bespoke Venetian glass. No two pieces are the same, and this exceptional craftsmanship closely aligns with the quality and care that goes into each Rolex watch.
“I am proud of the efforts made by the Attar and Rolex teams who brought our vision to life,” said Mr. Omar Attar, CEO of Saddik & Mohamed Attar. “I am certain that my late father, Saddik Attar, would have been proud of this new milestone, which celebrates over 60 years of sound partnership with Rolex, a partnership that will continue to grow stronger.”
ABOUT SADDIK & MOHAMED ATTAR CO.
The renowned Attar family is one of the oldest families of Mecca, known since the 1900s for their contribution to currency printing during the establishment of the Kingdom, as well as their profession as merchants and traders in money exchange, gold and silver. The company (Saddik & Mohamed Attar Co.) was one of the first in Saudi, holding commercial registration number 10. The company was a pioneer in services within different industries, including aviation and ground handling. In 1958, the family started its relationship with the Swiss watchmaker Rolex by becoming its official retailer in the Western and Central regions of the Kingdom, and one of its initial agents for more than 60 years.
ABOUT ROLEX
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested in- house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization. The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.
PRESS ENQUIRIES
For further information, please contact:
+966 12 231 8346
Instagram Account
@rolexattar
Address
El Khayyat Center Jeddah,
Saudi Arabia
OFFICIAL WEBSITES
smattarco.com
rolex.com
rolex.org
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